Perhaps not everyone knows it, but Florence, in the past, has also earned the name of “perfume capital”. The art of Florentine perfumery, in fact, has its roots in the uses of the Renaissance court and nobility; but it was only with Caterina de ‘Medici that Florence became the capital of perfume. Since then, the city has always been at the forefront of this field and has increasingly specialized in research and experimentation in these past years.
If we pinpoint on the city’s map our historical pharmacies, workshops or even called “spezierie”, perfumeries and the cool olfactory concept stores we discover a truly complex itinerary, which allows to discover one of the Florentine oldest “arts&crafts” throught an intriguing olfactory journey. The art of artisanal perfumery is now a flourishing industry made of style, creativity, refinement and design . A bespoke and exclusive Shopping & Lifestyle thematic unisex itinerary which Beyond proposes to any Guest and Traveler looking for an unusual Florence’s memory to cherish in their lifetime.
Pitti Fragranze it’s not just a visit to an international specialized fair and its exhibitors, but it involves locals and not-professionals to be part of a busy calendar of special events organized inside the fair location – the former train station hub of Stazione Leopolda – and mainly scattered everywhere in town .
An increasingly enthralling olfactory itinerary that winds its way through museums, gardens, boutiques, concept stores and other venues around Florence, uniquely combining fragrances with art, literature and botany.
Just to make you curios about this Shopping itinerary , here you are few pics of locations and products that I particularly love: the bygone glamour of Antica Farmacia di Santa Maria Novella, antique furnishings interiors and special apothecary products from Farmacia SS Annunziata, then indulge to those stylish details from some of my favorite workshops of master perfumers... their elegant living rooms and Ateliers, their parlour of essences is where you will be welcomed as a special Guest .
What is now more exclusive than a bespoke perfume as a special couple’s gift or a treat to yourself? It will evoke your personality - and will cherish your travel in lifetime - through its language of olfactory notes!
After all, Coco Chanel used to say: “Perfume is the unseen, unforgettable, ultimate accessory of fashion ... it heralds your arrival and prolongs your departure”